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Why Choose PFP?

• 50 years experience in the Sporting, Outdoor & Footwear industries.
• 10 sales representatives in the field, plus 2 merchandising/tech representatives in California.
• In house sales support for telemarketing & order tracking.
• Service after the sale.
• Great value at a time of escalating cost of business & travel.
• Full Service Agency.
• Retail associates training program.
  
• Covering California, Arizona, Nevada, Colorado, Utah, New Mexico, Alaska, Washington, Oregon, Wyoming, Montana, Idaho & Hawaii.
• Experience in all channels of distribution from Department stores to Pro shops.
• Fixed cost of sales - You (The Manufacturer) only pay when a sale is created.
• We have the training, expertise and knowledge of the market place, acting as a business consultant to our dealers and manufacturers.
• We get results and, as a result, we keep our lines and sales people. No revolving door. (See our page of the manufacturers we represent)
• We have experience with forecasting to take the guesswork out of future orders.

About Us

Founded in 1962, PFP & Associates is a professional sales agency covering California, Arizona, Nevada, Utah, Colorado, New Mexico & Hawaii. We have experience in all channels of distribution within the Sporting Goods, Outdoor & Footwear markets. With 10 sales reps & 2 tech reps in the field, we can cover the territory better than the "one man band" operations. With the cost of travel & traffic patterns that exist today, we maximize the frequency of sales & service calls for our factories. We are service intensive, count & fill specialists.

Our corporate office & warehouse is located in Coto de Caza, California. We have 2000 square feet of office & storage space for point of sale materials and samples. We are set up to do telemarketing & order tracking where needed.

Our Staff

Scott Peckham: President and Agency owner. Scott graduated from UCLA & has been with PFP since 1982. Responsible for all accounts & lines handled by the agency as well as agency operations.

Brad Sanders: Vice President. Brad Sanders began working with PFP in 1990. A graduate of Golden West College, Brad handles major & specialty account in Southern California & Las Vegas. Major accounts include Zappos, Quartermaster, The Walking Company & Boot World.

John Williams: Vice President. John joined PFP in 1996 and is a graduate of Cal State Stanislaus. John handles major and specialty accounts in Northern California & the Tahoe/Reno areas. John sells to West Marine, Footwear Etc., Travelsmith and many specialty outdoor and footwear retailers.

Bill Price: Bill joined PFP in 1987. Bill graduated from Cal State San Francisco and sells major accounts such as Fry's Electronics, Zappos, Red Envelope & The North Face. Bill is also our Victorinox specialist in Northern California while handling many key specialty retailers in the Bay Area.

Todd Putnam: Todd joined PFP in 2001. Todd attended Grand Canyon University in Phoenix & has a strong retail background with Sport Chalet. Todd is our Victorinox specialist in Southern California and also represents other agency lines in Southern California.

Brian Buckley: Brian is new to PFP joining us in 2010. Brian graduated from Gustavus Adolphus College in Minnesota and will represent several of our factories in Colorado, Utah & New Mexico.

Jeff Krahenbuhl: Jeff began working with PFP in 2012, representing Victorinox & Fenix in Washington and Oregon. Jeff lives in Seattle.

Stan Smith: New for 2012, Stan lives in Missoula, Montana and represents Victorinox and Fenix lines for Idaho & Montana. Stan is an industry veteran and we've worked together on various lines over the years.

Doug Tweedie: New for 2012, Doug represents Victorinox & Fenix for Alaska. With over 30 years in the outdoor industry, Doug is a great asset to our team.

Beau Shrum: Beau Shrum, the owner of Elevated Sales, has represented Victorinox & Fenix in 7 Western States since 2002. In 2012, Elevated & PFP merged, allowing Beau to focus his time & energy driving the Amazon & REI businesses for Victorinox & Fenix. Beau's knowledge of the territory & accounts are vital to PFP, heading into the future.

Rhoda Peckham: Rhoda is our office manager responsible for commissions, accounts receivable, accounts payable & all corporate accounting.

Our History

Hal Peters founded our agency in 1962, when he became the manufacturer's representative for Wigwam Mills & Champion Sport Gloves for California, Arizona & Nevada. These original relationships lasted for 27 years and illustrate our longevity & consistency. Our agency prides itself on bringing ideas & industry insight to it's factories & retailers which lead to profitable long term relationships. Hal laid the foundation of integrity & trust that continue today.

Steve Fate began his career in 1976 & quickly became a key player & driving force for the agency. Steve's aggressive nature & business savy were the perfect compliments to Hal's organized efficiency. Steve took over as President of the agency in 1987 and the agency grew in size & stature representing Vuarnet sunglasses & later on Ugg footwear in the 80's & 90's. Steve hired some of the key reps that are still with PFP today.

Scott Peckham started as a sales rep in 1982 & became the Vice President in 1989. In 2001, Scott became a partner & took sole ownership of the agency in 2005. The lessons learned from Hal & Steve are still used daily in how the agency is run & grows into the 21st Century.

2012 © Peters Fate Peckham & Associates