Outdoor Retailer Winter Market will be about “how” retailers buy, rather than “when” retailers buy. Moving the show to November means it’s the launch event for the season: retailers will see the entire range of products available and gather intel about trends and industry initiatives so that they can make informed buying decisions. The deadlines stay the same, but the retailers have more information. They see what’s possible, they analyze their sell through so that they can maximize their open-to-buy dollars and minimize order changes. Brands benefit from early retailer feedback to guide forecasting and production.
This is Where NEW Happens in the Outdoor Industry
Outdoor Retailer is the world’s leading business-to-business outdoor sports show where industry brands, retailers, reps, suppliers and leaders gather.
Each year, Outdoor Retailer is a must-attend for those serious about the outdoor sports industry. From writing new orders to finding new accounts, launching new brands to making new connections, Outdoor Retailer is where the new happens. And with its conferences, training sessions, leadership seminars and educational opportunities, the show is a must-attend event.